We surveyed 4,000 consumers across the UK, France and Germany ahead of the holiday season to discover how shoppers are going to behave by discount, mid-market and luxury preferences. This report details the results of this research, assessing the key threats and detailing ways in which the mid-market can defend itself.

This report explores three key ideas:

  • How budget and luxury brands have achieved market expansion simultaneously
  • The extent to which Amazon poses a threat to the mid-market from the online realm
  • How the mid-market brands and retailers can find natural advantages to capitalise on during one of the most important points in the retail year