Canada Social Media Influencers Insights Report 2024: How Creator Partnerships Are Making Their Way Into Social Media Marketing

NewsCanada Social Media Influencers Insights Report 2024: How Creator Partnerships Are Making Their Way Into Social Media Marketing

Dublin, Aug. 22, 2024 (GLOBE NEWSWIRE) — The “Canada Social Media Influencers: How Creator Partnerships Are Making Their Way Into Social Media Marketing” report has been added to ResearchAndMarkets.com’s offering.

Influencer marketing is becoming a fixture in social media budgets in Canada as influencers gain loyal – and highly engaged – followings. Younger consumers like Gen Zers are particularly engaged, and platforms like Instagram and TikTok cater to creator content and are adept at surfacing compelling influencers.

Key Question: How many social media users in Canada follow influencers?

Key Stat: 68% of internet users in Canada find influencer content credible on social media.

Here’s what’s in the full report

  • 2 Exportable files for easy reading, analysis and sharing.
  • 3 Charts: Reliable data in simple displays for presentations and quick decision making.
  • 3 Expert Perspectives: Insights from industry and company leaders.

Key Topics Covered:

  • Executive Summary
  • Influencers are making their way into marketing budgets
  • Trust in social media is lower in Canada than in the US
  • There’s a ‘Big Three’ for social media influencers
  • Insider Intelligence Interviews
  • Sources
  • Media Gallery

Charts in This Report

  • More Than a Third of Internet Users in Canada Follow Influencers on Social Media (% of internet users in Canada, Oct 2023)
  • Media Sources More Trustworthy Than Social Media According to Internet Users in Canada vs. the US, Oct 2023 (% of respondents)
  • How Do Canada’s Top Platforms for Influencer Marketing Compare in Audience Size? (millions of users in Canada, by platform, 2020-2025)

Interviewed for This Report

  • Adrian Capobianco – Because I Love It, Co-Founder and CEO
  • Robin LeGassicke – Cairns Oneil, Managing Director, Digital
  • Shawn Lowe – Time & Space, President

For more information about this report visit https://www.researchandmarkets.com/r/lbm2gz

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