Apple, the big tech company, has officially announced the launch of the iPhone 17 along with its series at its headquarters in Cupertino, California. This is indeed the most advanced and powerful series launched at Apple’s “awe-dropping” event on Tuesday! The new models, namely, iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and exclusive iPhone Air, became the spotlight!
The newly launched iPhone 17 model will now be available starting with 265 GB of storage, which is double the storage of the previous version. This will be available in five colors, including black, sage, lavender, mist blue, and white. Customers can pre-order the new series starting on Friday, 12th September, with availability on 19th September.
What’s New in iPhone 17?
Here are the other specifications:
Pricing: The standard iPhone 17 starts at $799 and is an entry-level flagship. However, it comes with exceptional upgrades.
Design and Display: With a 6.3-inch display up to 6.1’, the iPhone 17 adopts ProMotion for smooth scrolling and Always-On functionality. The Ceramic Shield 2 is also twice as scratch-resistant and has a maximum brightness of 3,000 nits, making it Apple’s brightest non-Pro display to date.
Performance: The device is powered by a new A19 chip, a 3nm processor with a 6-core CPU and a 5-core GPU. According to Apple, it delivers 20% upgraded performance over the iPhone 16.
Cameras: Regarding the camera, it’s astonishing. The all-new Center Stage front camera can change the selfie game to a whole new level. It introduces a 48MP Fusion primary camera with an optical quality 2x Telephoto.
As stated by Kaiann Drance, Apple’s vice president of Worldwide Product Marketing, “iPhone 17 is a big upgrade with powerful features that make iPhone even useful in your daily life, from a bigger and brighter ProMotion display with 3x better scratch resistance, to all-day battery life with faster charging, the A19 chip for powerful performance, a fantastic 48MP Dual Fusion camera system, and the innovative Center Stage front camera — our best front camera yet.”
iPhone Air: The Thinnest iPhone Yet
Apple also came up with its slimmest iPhone at just 5.6 mm, priced at $999. The newly launched iPhone Air is built with a titanium frame and Ceramic shield, which is both durable and lightweight.
The phone features a 6.5-inch ProMotion display, runs on the A19 Pro chip with a power-saving C1X modem, and offers all-day battery life. Analysts believe it could pave the way for Apple’s first foldable iPhone, expected in 2026.
Taking a Look at iPhone 17 Pro and Pro Max
Here is the newest lineup: iPhone 17 Pro and iPhone 17 Pro Max. These are the most powerful iPhones ever created, featuring a completely redesigned camera system, the longest battery life, and a fast A19 Pro chip. Apple’s premium offerings are – iPhone 17 Pro ($1,099) and iPhone 17 Pro Max ($1,199).
- Design: Both models are built with a sleek aluminum unibody design and a new built-in vapor chamber cooling system for thermal management.
- Battery Life: The Pro Max boasts the most extended battery life to date, and both models feature brighter ProMotion displays and support for up to 39 hours of video playback.
- Performance: Like the Air, the Pro models are powered by the A19 Pro chip, optimized for demanding AI tasks and gaming.
- Cameras: All three rear cameras are now 48MP Fusion lenses.
- Storage: The storage options include up to 2TB on the Pro Max.
iOS 26 and New Features-
The new iPhones will ship with iOS 26, introducing the new Apple Intelligence, a generative AI suite that offers features such as Photographic Styles, Live Translation, and higher battery management.
The interface has never been the same before with a Liquid Glass redesign. Alongside these updates, improvements are also coming to Music, Photos, Safari, and more. The tech giant mentioned Apple’s 2030 sustainability initiative, highlighting that iPhones are made with 30% recycled materials. Further, these devices are produced with renewable energy, and packaging is fully fiber-based.
How are Other Brands Reacting to the Launch?
Apple’s launch has created a buzz amongst its competitors. Samsung was the one with the clever #iCant campaign to highlight the iPhone 17 Air. Other brands have also started taking advantage by creating memes, comparisons, promotions, and more regarding Apple’s news.
Indeed, the iPhone 17 launch has been Apple’s super big refresh for years! The iPhone Air marks the start of a new design language, and the Pro models have been extended in performance and photography. As a cohort of products, the iPhone is Apple’s flagship and drives revenue!
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