New Features Support Reach’s Vision as an AI-Powered Demand Generation Platform
SEATTLE, June 04, 2024 — Banzai International, Inc. (NASDAQ: BNZI), a leading marketing technology company that provides essential marketing and sales solutions, today announced it has added support for AI-powered phone agents and 11 new campaign types to its Reach solution.
“People have used the phone to connect with customers since its invention, but it has always required a human to sit in front of the phone to operate it. At Banzai, we always found managing large teams of humans dialing phones to be challenging to scale,” said Joe Davy, Founder and CEO of Banzai. “This will allow Banzai customers to leverage dynamic, AI-powered phone agents with complex workflows at scale for all 14 campaign types now supported by Reach.”
New campaign types will let customers leverage Reach across their whole marketing department, opening up expansion opportunities.
Campaign types supported now include driving survey completions, community membership, content downloads, sales meetings, reviews, newsletter signups, free trials, recorded demo views, education/training participation, and conference meetings, in addition to the webinar and field marketing registration capabilities already supported by Reach.
Reach’s AI-powered phone agent capability allows marketing leaders to scale up phone campaigns for any of those campaign types to reach thousands of targeted B2B or B2C contacts with consistent, high quality conversations that seamlessly integrate into their Reach campaigns.
Reach helps marketers achieve their goals by deploying multi-channel, multi-touch outbound campaigns directly to a company’s target audience. The product identifies a company’s ideal customer profile from a proprietary database of over 379 million individuals categorized by industry, job title, geographic region, and more. Users define their most important customer criteria, and Reach prepares personalized outreach to target contacts and generates results.
To learn more about Reach and how it helps organizations meet their engagement and pipeline goals, visit banzai.io/reach. Customers who want to utilize new campaign types will find them in their Reach dashboard. Customers who want to leverage AI Phone agents should contact their customer success manager to discuss this feature.
About Banzai
Banzai is a marketing technology company that provides essential marketing and sales solutions for businesses of all sizes. On a mission to help their customers achieve their mission, Banzai enables companies of all sizes to target, engage, and measure both new and existing customers more effectively. Banzai customers include Square, Hewlett Packard Enterprise, Thermo Fisher Scientific, Thinkific, Doodle and ActiveCampaign, among thousands of others. Learn more at www.banzai.io. For investors, please visit https://ir.banzai.io/
Forward-Looking Statements
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Media Contacts:
Investors
Mark Musburger
CFO, Banzai
[email protected]
Media
Rachel Meyrowitz
Director, Marketing, Banzai
[email protected]