Google has announced a long-awaited plan to integrate its Discover feed to desktop search, which might change how the search engine giant sends traffic to publications. The information was initially given by SEO specialist Gianluca Fiorelli on X at the most recent Google Search Central Live event in Madrid.
This is the first formal confirmation of the feature’s upcoming rollout, even though Google has already tested Discover on desktop platforms. Nevertheless, the company hasn’t declared a launch date.
Without the need for manual searches, Discover- available on Google.com, Chrome’s new tab page, and the Google app—offers users personalized content based on their search history and interests.
For publishers, the feature has grown in importance. A January NewzDash survey revealed that 52% of news publishers now consider Discover a top priority. More significantly, 56% of publishers reported recent traffic increases from the feature.
Publishers Preparing for Traffic Pattern Changes-
For websites that are already reaping the benefits of mobile Discover, the desktop expansion may drastically change traffic patterns. In its presentation at the Madrid event, Google emphasized “expanding surfaces,” implying that the corporation wants to make the user experience more uniform across all platforms.
Although Google advises concentrating on high-quality material with large images (at least 1200 pixels wide), truthful titles, and avoiding deceptive previews, content optimization for Discover doesn’t require any special markup. Little claims that Discover usually steers clear of news about crime, courts, and councils in favor of soft lens content like lifestyle articles and personal narratives.
Industry experts advise publishers hoping to benefit from this expansion to diversify their content offerings, analyze performance using Search Console’s Discover report, and concentrate on newsletter subscriber retention.
As a small group of users’ report seeing a message that offers “a new way to explore your interests,” Google is testing Discover feed to desktop. Publishers should be ready for possible changes in the sources of traffic. This action demonstrates Google’s transition from merely responding to user queries to actively recommending content according to user interests.
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