Author

Brian Curtis

Which CMS Platform is best for your Business, Magento or WordPress?

As WordPress continues to evolve, it will continue to provide a much reliable content marketing channel while Magento remains to be the ultimate choice for commencing e-commerce businesses.

Google Search Console: Is this the end of the long tail analysis?

Google re-branded its Google Webmaster Tool as Google Search Console. In 2018 January, Google introduced the new version of its Search Console, with a refreshed UI and improvements. Long-tail keywords could be used for ad copies going towards the end of sales funnel which will help bring in leads that will have a higher chance of conversion.

How to Optimize your Personalization Campaigns with Predictive Targeting

Predictive Targeting analytics is a method of applying a predictive model to data; learning from the experience of your organization to start predicting future events, like customer actions, is powerful. Predictive analytics also helps improve your organizational effectiveness and efficiency, which...

Advertising Investment Forecast for 2024

According to forecasts, advertising spending in 2019 will experience lower growth than in 2018. Growth is slowing, but budgets continue to increase, for the 10th consecutive year.

Privacy by Design: Solutions to protect your Users data?

We live in an environment where the technology is changing rapidly, adapting to these innovations is not an easy task. Each time a new feature is added, it must be ensured that this feature and the elements fulfil the requirements of the checklist.

Trends and Best Practices for Content Marketing

Developing a plan based on data while keeping in mind the needs of your customers helps you to be more agile. And being agile empowers you to practically test new things without having to brainstorm on every new technology you read about on internet.

Microsoft to launch Chromium-based browser. Is it the End of Microsoft Edge?

Microsoft confirms the rumours that it is working on a Chromium-based browser to replace Edge. Microsoft is developing a new web browser around Chromium, the same open-source Google uses for...

What do the cloud wars mean for enterprises?

Past few years have seen a battle for control of the cloud amongst the three market leaders: Amazon, Microsoft and Google. Amazon could’ve claimed the title back in 2015 with a majority 30 percent IaaS market share ..

Best Cybersecurity Practices to Keep Your Data Safe beyond the Holidays

Mobile traffic made up nearly 32% of online shopping. There is a significant increase in purchases made on mobile devices which is 16.5% of sales done online. Regarding cybersecurity, if we look at the downside of...

Artificial Intelligence Predictions Everyone Should Know in 2024

AI assistants are actually designed to become increasingly efficient for understanding their human users, and with machine-learning, if it is exposed to more and more information, maybe they’ll learn how to master us?

The Prime SEO Ranking Factors that you need to Focus in 2024 and Beyond

SEO (search engine optimization) is subject to new changes every year. Also in 2019, it will be exciting! Google's artificial intelligence, mobile first and

The Impact of Shutting down of Google Plus on Digital Marketing

Google publicized Google+ service shutdown in April 2019 following a second security breach which risked user’s private data. G+ has been consistently declining for a few years and having a ...

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